As the Norwegian American Historical Association approaches its centennial, the organization has a new look. In addition to our website, NAHA print materials will be redesigned to reflect the new visual identity.
“For many of our members and friends, we’re already simply known as NAHA. As we move into our next century of collecting and interpreting Norwegian-American history, we’re embracing that aspect of our identity,” said NAHA Executive Director Amy Boxrud.
For some, the new logo and warm color palette evokes images of Bryggen, Bergen’s historic harbor district, which was a port of 19th-century mass migration and is a UNESCO world heritage site. “We also chose to leave the letter A in the logo uncrossed, inviting the viewer to engage with it a bit to complete it,” says Boxrud.
Along with the new identity, we have adopted a new website URL: norwegianamericanhistory.org. “We’ve been generously hosted by St. Olaf College for a century, and that hasn’t changed. But our former URL understandably caused some confusion about our relationship to the college. The new URL not only signals our mission, but that we are a nonprofit organization,” says Boxrud.
The NAHA collections catalog has an updated look, too. While the platform is the same, it’s now customized and housed on our web server. This gives us space for our growing digital collections, while it allows us to add more tools and features to our catalog in the future.
